How Intel helps fund PC makers' marketing: Q&A | Nanotech - The Circuits Blog - CNET News: "In the wake of a report this week that Intel is giving PC makers a $100 subsidy on ultrabooks--which Intel promptly denied--I asked longtime chip guru Nathan Brookwood how Intel's co-marketing works.
Brookwood is the principal analyst at Insight 64. Before becoming an analyst, he held marketing management positions at companies such as Micronics, Intergraph, and Digital Equipment Corporation.
Q: How does Intel's Market Development Fund work?
Brookwood: When they do these MDF programs, it's not a cash subsidy. It's usually done in the form of some cooperative advertising and other promotions. It's not "we'll give a hundred bucks for every system you sell." It's "we'll match a hundred dollars in advertising." That's the essence of the Intel Inside program."
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